Shoebill Design Studio

Your website is losing you business

Nobody who clicks away tells you why. We build sites that give them a reason to stay.

Stone Care of Arizona homepage: a serif headline over a desert interior, navigation, phone number and a Get a Free Quote link
The previous Stone Care of Arizona homepage: a kitchen photo behind a centered serif headline and a Get a Free Quote Today button

What we do

Four ways we help

01

Websites

A site that wins the job when someone searches for you, and that you can change yourself.

I send people to our website and then apologise for it

02

Integrations

Your CRM, your field software, your website and your billing agreeing with each other, without anyone retyping anything.

Everything is in a system, just never the one I am looking at

03

Custom Applications

An internal tool built around how your team actually works, replacing the spreadsheet everyone is afraid to touch.

We have a spreadsheet that three people fight over every morning

04

Blog Writing

Articles written for the questions your customers actually type, in your voice, published on your site with the search work done.

We know we should be publishing, and nobody has the time

Case study

Measured, before and after

Stone Care of Arizona

An early-2000s website rebuilt as a modern layout built for conversion: a clear call to action on every page, and forms that carry the source of every lead into the CRM.

Stone Care of Arizona homepage with the hero, navigation and Get a Free Quote link

Booked jobs

2.2×

increased, more than doubled

Revenue

$75K a month

increased, up from $32K a month

Website conversion rate

+220%

The shape of the work

What it looks like

Illustrative examples. These three are invented to show the shape of an engagement in each trade; they are not real companies.

Healthcare

Concept homepage for Mountain View Orthopedics, an invented practice: mountain hero, Request an Appointment button and a specialty picker

Mountain View Orthopedics

Appointment requests tripled, and each one arrives already routed to the right specialty

View case study

Legal

Concept homepage for KC Personal Injury Law, an invented firm: roadside hero, Discuss Your Case button and three practice area tiles

KC Personal Injury Law

First call to a new case in four minutes instead of three and a half hours

View case study

Home services

Concept homepage for Citywide HVAC, an invented company: outdoor unit hero, Schedule Service button and a What does your home need panel

Citywide HVAC

No-cool calls booked in under ten minutes, including nights and weekends

View case study

Before you decide to wait

What waiting takes from you

  1. 01

    Somebody looked you up and never called

    A referral searches your name before they pick up the phone, and what they find decides for them.

  2. 02

    Paid clicks landing on a page nobody buys from

    Ad spend puts a price on every visitor who leaves. A slow page is buying people the chance to say no.

  3. 03

    Changing a price means asking someone else

    Anything that awkward to change stops getting changed, and the site drifts out of date.

  4. 04

    Your phone answering questions the site should

    Hours, areas, what to expect, how to book. Each one asked out loud is a page that does not exist yet.

How we work

How it runs

A conversation about what is brokenEnds with a straight answer on fit

One call, no slides. You describe how work reaches you today; we say plainly whether we can help.

A written scope with a figureEnds with a written scope and figure

What is included, what is not, what it will take and how long. Nothing starts until you have read it.

Build in the openA working version early, then weekly

A real URL from the first weeks, better every week. Decisions get made on the thing itself.

Launch and handoverAccounts, code and a walkthrough

We switch over with a rollback ready and walk your team through it. Everything is in your name first.

Watch it runChecks on the site, a person to call

Uptime and form delivery are checked after launch, and you have a named person when something upstream changes.

What we build on and connect to

Find yours in here

Built on, in shipped work

  • Webflow
  • HubSpot
  • Housecall Pro
  • Zapier
  • Google Maps Platform
  • Google Analytics
  • reCAPTCHA
  • Semrush
  • Netlify
  • Astro

Connect to

  • Jobber
  • Salesforce
  • Microsoft Dynamics
  • Google Workspace
  • monday.com
  • Zoho
  • Mailchimp
  • SendGrid

And anything with an API, a webhook or a CSV export.

Before you ask

Questions you were going to ask

What does this actually take from us?

One person who knows how the work flows, for a call at the start and a short check-in each week. Most of what we need is answers, not hours.

Do you work with our existing site?

Yes, when it is sound. We look first and tell you plainly whether it is worth building on, and what replacing it would involve if not.

What happens if it breaks after launch?

A defect in what we built, we fix, no invoice. A platform changing underneath it is a change, scoped like one, usually small.

Who owns the code and the accounts?

You do, from day one. Repository, domain, hosting and every third-party account are in your name before launch.

How do you handle our data?

We use only the access the work needs, under credentials you can revoke. At the end it is removed, and we confirm that in writing.

Start with one call

You describe the week you are having. We tell you plainly whether we can help, and what it would involve.

  • You own the code, the domain and every account from day one.
  • A defect in what we built is fixed, no invoice.
  • A named person to call after launch.
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